2026to Present
Professional Internship · Esade MSc Business Analytics
Data Analyst
Vertigo Media · Barcelona
Digital marketing agency · Professional internship within the Esade MSc · Jul 2026 to Present
Systematised end-to-end data ingestion and cleaning across multiple campaign sources using Azure, eliminating manual data-wrangling and standardising inputs for visualisation.
Built pipelines connecting campaign data to Power BI, giving real-time visibility into performance in place of manual, ad-hoc pulls. Designed Power BI dashboards tracking campaign performance and overall company financials, used by senior leadership to monitor ROI across channels.
Azure/
Power BI/
Data Pipelines/
Campaign Analytics
2024to 2025
Consulting
Consultant
ARNI Consulting Group · Mexico City
Oct 2024 to Sep 2025
Supported business development that led to the acquisition of several international engagements, including the USDA Agribusiness Trade Mission to Mexico, the firm's largest commercial project in 25 years. Coordinated cross-functional initiatives with multiple stakeholders and parallel workstreams, focusing on U.S. firms entering the Mexican market.
Worked closely with senior stakeholders on both strategic direction and operational execution, covering reporting, client communication and day to day project management.
Flagship project · Mexico · November 2025
USDA Agribusiness Trade Mission to Mexico
ARNI led the end-to-end coordination and business matchmaking for the U.S. Department of Agriculture's trade mission to Mexico. The programme ran over four intense days of B2B meetings, sector intelligence and cross border engagement between U.S. exporters and Mexican buyers.
- 40U.S. exporting companies
- 170+Delegates
- 4Days of programming
I was in charge of the project, above all its methodology: designing how the programme and the matchmaking would run, planning the timeline back from the mission dates, finding and bringing together the teams that delivered it, and keeping them coordinated with the key stakeholders through to a seamless execution.
Business Consulting/
Stakeholder Mgmt/
Market Entry/
Operations
2023to 2024
Fintech · Payments
Solutions Design Engineer
PROSA · Mexico City
Jul 2023 to Oct 2024
Managed several concurrent projects in a fast-paced payments infrastructure environment. Sat between systems, operations and business teams, structuring communication, mapping processes and improving the way work moved through the organisation.
Payments Infra/
Process Improvement/
Technical Coordination
2021to 2023
Media · User Behaviour Analytics
Data Analytics Intern
Sony Music Entertainment · Mexico City
Jun 2021 to Jul 2023
Analysed listener behaviour (streams, skips and saves) across multiple databases with SQL and Python to find engagement drop-off and friction patterns, informing product and marketing decisions.
Defined and tracked engagement KPIs in four director-facing Tableau and Power BI dashboards used for weekly decisions, and ran weekly storytelling sessions for non-technical marketing and A&R teams to support artist discovery.
Python/
SQL/
Tableau/
Power BI/
Engagement KPIs
2019to 2021
Consulting · Internship
Junior Analyst
ARNI Consulting Group · Mexico City
Jul 2019 to Jun 2021
Started out at ARNI as an intern, standardising data across Efficy and Excel, validating and deduplicating more than 50,000 rows to improve the accuracy and reliability of client reporting. First hands-on exposure to consulting and structured data work.
Data Standardisation/
Excel/
CRM (Efficy)/
Reporting